Longtime Radiohead and Thom Yorke collaborator, Donwood, created the artwork for the Atoms For Peace album, a scene of armageddon in modern Los Angeles. This was interpreted by INSA as a piece of his patented GIF-ITI. INSA painted the Atoms For Peace artwork on to the XL office in Los Angeles a number of times, each a different frame of animation, to create a real life GIF.
Donwood's artwork for Thom Yorke's 2006 album, The Eraser, is painted on to XL's office in London.
INSA on the GIF: "My challenge was to take two very static items, a beautiful lino-cut and a less beautiful box of a building, and bring them to life. After a week of sweating in the Los Angeles late summer sun re-painting the whole building several times i got there. Animated as a continuous GIF it may only live online but some would argue that is where most now live their lives..."
Stanley Donwood on the original artwork: "Los Angeles is, of course, fucked. Everything is fucked, all of our cities, all of our towns, our villages, our farms, our entire way of living. and I don’t mean fucked in a good way, oh no; I mean it in a very, very bad way. our energy rich and culturally complacent society has doomed everything, and really, we all know this. Or at least, we should do. We have run out of everything, pissed it up against the wall, blown it, spent it, wasted it. We’ve run out of money, of oil, of gasoline, of water, of food, of any resources, of energy, of everything. We are reduced to trying to blast pathetic amounts of gas from solid rock and we don’t care if we poison our water while we’re doing it. The apocalypse is already here, and the saddest thing is that we’re trying to fool ourselves that it isn’t happening. Our politicians are fucking idiots, our heroes are fools, our industries are dying, our farmland is trashed and our culture resembles nothing more than a self-devouring joke. Our architecture is hideous and our art revels in empty platitudes. There is no future; we have evicted ourselves from our own cities, rendered our agriculture poisonous, criminalised the poor, aggrandized the rich, honoured the stupid and ridiculed the intelligent. I don’t pretend to stand outside this fucking mess. I’m just as guilty as anyone."