The internet keeps finding other, more socially acceptable ways to justify its existence, but we all know it's really about two things: sex and Radiohead. The ad agency Knarf and the National Coalition for the Homeless rely on both in a new clip called "It Can Happen to Anyone", apparently figuring that the best way to make people care about homelessness is to illustrate the problem using an attractive woman and some moody ambience from the UK rock group that decided, "Fuck it! We're calling our next album In Rainbows." They're probably right. (via The Daily Swarm)