XL Recordings

Hi there all, exciting news to report.



We got the first finished copies of the album through last week. When you buy it, you should all open it for the first time next to your nose, as it has a smell all of its own. Imagine mixture of sweet factory and petrol station forecourt- that's what awaits your olfactory glands when you get this in your hands (I imagine the vinyl version will be even more intense, fragrance-heads!). It is a unique once-in-a-lifetime, undownloadable, exclusive aroma that will sooth and invigorate you, before leaving you ready for the heady listening experience ahead.



To celebrate the release of our album and its accompanying odour, we'll be playing an instore show at the new Puregroove shop in London's Smithfields on Wednesday 3rd September. It'll be just us, 100 people, Puregroove's wealth of music-related stock, and possibly some drinks if you're that way inclined. There is but one condition. To be amongst those 100 people, you must first pre-order a copy of our album from the Puregroove shop (here's the link: http://www.puregroove.co.uk/itemview.aspx?item=332 ). So pre-order the album, and join this exclusive group of people who get to watch us crowd onto Puregroove's tiny stage. We're onstage at 6:30... expect to sweat.



When going on our recent mini world tour, we took a load of footage on a little camera. A clever person at XL has edited the long hours of incoherent footage that was taken, into a cool 4 minute video which shows you a little bit of what life on the road is like with Friendly Fires. Its up on iTunes as a free podcast entitled 'Friendly Fires On Tour'. Search for that, watch it a few times, and soon you'll be able to imagine that you were right there with us.



Thanks to everyone who came to see us at Reading and Leeds. They were both among the best gigs we've played, so thanks for watching, whooping, hollering, dancing and circle-pitting (what would Reading be without a good old fashioned circle-pit?).



your pal, as ever



Jack x















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